The Digital Marketing Training and Internship Program is designed for BBA and MBA students to build practical skills in today’s fast-growing digital landscape. This program covers core areas such as SEO, SEM, Social Media Marketing, Content Marketing, Email Marketing, Web Analytics, and Online Campaign Management, Google search console

Students will gain hands-on experience using tools like Google Analytics, Google Ads, Canva enabling them to plan, execute, and analyse digital campaigns. The program focuses on transforming academic knowledge into industry-ready expertise, enhancing employability in roles such as Digital Marketing Executive, Content Strategist, and SEO/SEM Specialist.

Module: 1

Introduction to Digital Marketing

• What is digital marketing
• Traditional v/s digital marketing
• Scope and career in digital marketing
• Strategies of digital marketing
• Basic terms in digital marketing

Module: 2

Website Planning and Creation

• Domain, hosting, CMS (word press basics)
• Building a responsive website
• Website structure, navigation and SEO basics
• Landing pages and call-to-action (CTA) design

Module: 3

Search Engine Optimization (SEO)

• Introduction to SEO
• How search engine work
• On-page and off-page, Technical SEO
• White Hat, Black Hat and Grey Hat SEO
• Keywords and its types
• Keywords research tools (Google keyword planner, SEMrush, Ubersuggest)
• SEO analytics and reporting

Module: 4

Search Engine Marketing (SEM) / Google Ads

• Introduction to Google Ads
• Google Ads interface and types (Search, Display, Video)
• Keyword targeting and bidding strategy
• Ad creation and campaign setup
• Quality score and Ad performance analysis

Module: 5

Social Media Marketing (SMM)

• Introduction to SMM
• Facebook, Instagram, LinkedIn, Twitter, You Tube marketing
• Setting up and optimizing business profiles
• Content creation
• Campaign planning
• Organic v/s paid strategies
• Running and analyzing social media Ads

Module: 6

Content Marketing

• Introduction to content marketing
• Types of content: blog, video, infographic and podcast
• Content creation tools
• Content distribution strategy
• Storytelling and copywriting

Module: 7

LinkedIn Marketing

• Introduction to LinkedIn as marketing platform
• Optimizing LinkedIn personal profile
• Company page set up and optimization
• Content strategy for LinkedIn
• LinkedIn Ads and paid campaigns
• LinkedIn for lead generation
• LinkedIn tools and automation

Module: 8

Affiliate Marketing

• Concept of affiliate marketing
• Types of affiliate and networks
• Creating and promoting affiliate links
• Tracking and commissions

Module: 9

E-Commerce Marketing

• Introduction to e-commerce marketing
• Types of e-commerce marketing
• Selling through e-commerce platform
• Product listing and optimization
• Online payments and checkout optimization
• Managing customer reviews and returns

Module:10

Influencer and video marketing

• Introduction to influencer and video marketing
• How influencer marketing takes place in the market
• Role of influencer in digital strategy
• Identifying and collaborating with influencer
• Create video content for you tube, reels and shorts
• You tube SEO

Module: 11

Artificial Intelligence (AI) in Digital Marketing

• Concept of AI in digital marketing
• AI for customer data and insights
• AI in content creation
• AI in advertising and campaign optimization
• AI-powered marketing tools and platforms
• AI in customer behavior analysis

Module: 12

E-Mail Marketing

• Introduction to e-mail marketing
• Building and growing an e-mail list
• E-mail campaignssetups and platforms
• Segmentation and targeting
• Writing effective e-mail content
• A/B testing and optimization
• E-mail performance analysis

Module: 13

Google Search Console

• Introduction to google search console
• Setting up google search console
• Google search console dashboard and reports
• Search performance and keyword analysis
• Enhancing SEO with google search console
• Visitors reach on website

Kickstart your digital marketing career with expert-led training and real-world projects.

Apply now and take the first step toward becoming a digital marketing professional.