The Marketing Training and Internship Program is a structured initiative tailored specifically for BBA and MBA students, aiming to bridge the gap between academic learning and real-world marketing practices.

Whether you are passionate about digital marketing, market research, or customer engagement, this program offers the training and internship experience you need to kickstart your marketing career.

Module: 1

Foundation of Marketing

• Introduction to marketing
• Need and importance of marketing
• Difference between sales and marketing
• Marketing concepts (Need, Wants, Demand, Value, Exchange)
• Marketing Mix (Product, Price, Place, Promotion)

Module: 2

Marketing Strategies

• Business strategy
• Customer strategy
• Market strategy

Module: 3

Business Strategy

• Concept and purpose of business strategy
• Strategic business planning
• Business models
• Growth and expansion strategy
• Cost strategy
• Competitive advantage
• Decision making

Module: 4

Customer Strategy

• Concept of customer strategy
• Understanding the customer
• Customer acquisition strategy
• Customer value
• Customer experience
• Customer retention
• Customer relationship management
• Customer service and support
• Measuring customer success

Module: 5

Business Strategy

• Introduction
• Vision, mission and strategic goals
• Business environment analysis
• Competitive strategy
• Business model and innovation
• Growth and expansion strategies
• Strategy execution
• Add new technologies

Module: 6

Segmentation, Targeting & Positioning (STP)

• STP framework
• Market segmentation
• Targeting
• Positioning

Module: 7

Branding & Product Management

• Introduction to branding and product management
• Brand identity and positioning
• Brand equity and value
• Product life cycle management
• New product development
• Product strategy and innovation
• Brand communication and promotion

Module: 8

Pricing Strategies

• Introduction to pricing strategies
• Types of pricing strategies
• Pricing in different marketing condition
• Legal and ethical issue in pricing
• Use of technology in pricing
• International pricing strategies

Module: 9

B2B (Business-to-Business) Marketing

• B2B marketing concept
• B2B market segmentation and marketing
• B2B branding and positioning
• B2B product and service strategy
• B2B pricing strategies
• B2B distribution and sales channels
• Technology in B2B marketing

Module: 10

B2C (Business-to-Customer)

• Introduction to B2C marketing
• Consumer buying behaviour
• Segmentation, Targeting and positioning in B2C
• Branding and emotional marketing
• Pricing strategies in B2C
• B2C promotion and advertising
• B2C E-Commerce and digital transformation

Module: 11

C2C (Consumer-to-Consumer) Marketing

• Concept of C2C marketing
• Platforms for C2C marketing
• Consumer behaviour in C2C
• Marketing techniques in C2C
• Pricing strategies in C2C
• Social commerce and peer selling

Module: 12

AI in Marketing

• Introduction to AI in Marketing
• Consumer Data and AI
• AI in content creation
• AI in advertising and media buying
• Visual recognition and AI
• AI tools and platforms in marketing
• Future of AI in marketing

Module: 13

Digital Marketing

• Introduction to digital marketing
• Search engine optimization (SEO)
• Google AdWords (Google ads)
• Pay per click (PPC)
• Social media marketing
• LinkedIn marketing
• Content marketing
• Affiliate marketing

Apply now to gain practical knowledge and become job-ready.